Every teen knows the struggle of being broke. That’s why we spend half our lives in school and get jobs that we hate. But sometimes you just have to say f*ck it and enjoy life while you can. Because at the end of the day nobody thinks about the money they made, they think about the memories and friends that were made. That is what Fearless Summer represents.
What sets FS apart from other brands is how they represent their clothing. The problem for a lot of start-up clothing brands, especially in Streetwear, is that they don’t know what to do with their pieces. They may have really unique designs with high quality, but if they can’t present it properly it doesn’t matter. This is something that FS does perfectly. Their photography is very clean and the aesthetics that they choose are very unique.
What Does Fearless Summer Represent?
Being young and reckless. We don’t know too much about other niches and demographics – but we do know a lot about or own. We live and breathe everything we stand for. We market our brand at millennials just like us. We both grew up in a fairly rough area, and we’ve known financial difficulty all our lives – but that never stops us from having ambition and passion. We work our asses off five days a week, but we don’t stop there. When we finish work, we work on something else – something that has long term benefits instead of short term. The moral of that story is “never settle” The days we spend working towards our goals are a given, but when the weekend comes, we let go of everything – including the fear of not making it (which is sickening).
Where Do You Get Your Inspiration?
I get a heap of inspiration from everywhere, and some if it from nowhere. There aren’t no restrictions as to what a person can turn into a reality. Whatever is popping in my brain, is usually what goes down on the drawing board. I make clothes that I personally would want to wear, so it makes sense that they should be a reflection of what I hear, think, see and feel.
What Makes Your Clothing Unique?
My mind is unique, as is everyone else’s. Thing is, we don’t try to interpret what the customer wants to buy – we just put out what’s popping for us as individuals. Being completely honest… finance has a huge impact when you’re trying to be unique. There’s only so far you can go before it starts to get costly. There is so much we want to do, but can’t just yet.
How Do You Want To Impact The Streetwear Game?
Our current goal is to grow or to be known for what we do. Our biggest ambition as a brand is to spread the message of hustle. To inspire others to do bigger things or to realize their potential, but to have fun along the way. There are too many dreams and ideas that never surface. The world would be a better place if they did. The more known we are, the further we can spread that message – and we want it worldwide!
Fearless Summer doesn’t have a lot out right now, but what they carry is fresh. You can really feel the message behind their brand through the clothing and photography. The aesthetic that they have created will definitely drive them forward in the future. Their t-shirts are a great cop for the upcoming summer weather, so don’t sleep on FS! You can check out their site HERE.