In the search for answers, I have found that I am not alone.
Growing up, I was told that I could be anything. But as you grow older and begin to mature, you realize that this is a lie. Sometimes dreams have to stay as dreams. This doesn’t mean that life is pointless, in fact it’s quite the opposite. While we may not be the next Picasso or Shakespeare, we can grasp fulfillment through other means. Josh, the founder of Windfall, says it best in his article Dance of the Butterfly:
“Through maturity we gain a fresh perspective on our individual flaws and capabilities, our obstacles and opportunities. We develop an image of our ideal self and strive towards it. We strive towards something we feel like we can achieve, because deep down we all just want to be happy. We want to successfully reach our shared goal: to live fulfilling lives.”
His pieces combine cultural pride and a message that he has cultivated through his experiences.
What is Windfall?
Windfall is easily described using two words: Concept & Aesthetic. I create streetwear pieces that look good, but also have meaning behind the designs.
The brand is an extension of myself as a person. I’ve grown a lot in the past few years, working on maturing and developing myself as a person. What I’ve learned in terms of empathy, truth, love, etc. and my overall perceptions of continuous growth as people. That’s what I try to capture with my brand’s designs.
There is a section of your site called Reflections. Could you tell us a little about it?
So, in additon to creating art, I’ve been writing for a while too. It’s a great way to sort out your thoughts and keep records of how your thoughts change and mature. “Reflections” is where I talk about the thoughts and intent that inspired the pieces. I plan on it becoming much more streamlined (currently working on the posts for these new pieces), and having it more clear which “stories” go with each design. Right now it’s a bit ambiguous, I’m working on it.
What is the meaning behind The Jester?
The jester symbolizes the journey of self-discovery. Mine personally, but anyone’s really. The key to understanding purpose and wisdom is to acknowledge that you don’t know everything, and you can’t know everything. I actually see my “mascot” as a fool, which is a bit different from a jester. A jester is an occupation, a fool is a way of a life. It’s a different life than most people present to the world, brands especially. Our lifestyle is more about humility, love, exploring ideas of truth introspectively and existentially. Which is seen as a “foolish” way of living to many people.
You just dropped your latest collection, Winter Butterfly. What was the meaning and influence for this one?
“Never stop searching for answers. Keep exploring, continue learning, stay humble, and through it all, know that you are not alone. We all question our purpose, trying to make sense of the world we live in. But that’s what unites us as human beings.
That’s what makes this wild ride all worthwhile.”