Blast From The Past #HIERNYC

HIER NYC

Well, what if there is no tomorrow? 

There wasn’t one today.

The rise of Apple, the end of the floppy disc, and the advance of cell phones. Yes, I am talking about the glorious 90’s. When things were a little simpler and brighter. Literally.

90s-fashion.jpg

But isn’t that why we miss the 90’s? It stays bright in our mind despite the grim and grey times of today. Hier is a brand that recognizes this and is bringing the 90’s love back. Beuller is a designer/photographer based in New York that runs Hier. His brand brings a retro vibe that everyone loves.

What does Hier represent? 

Hier represents the past, the 90’s to be specific. I draw my inspiration from nostalgia to be honest.  I love that feeling I get from playing old video games, watching old skate videos, and thrifting dope vintage pieces.

beuller.jpg

What kind of streetwear are you creating?

I want to create clothes with that vintage feel to it.  That’s going to be the image of my whole brand; from look books to the clothes to the stickers.  Eventually I want everything to tie together and have buying from my brand feel like a time machine.  I want to bring back older trends that have been forgotten about with my cut and sewn pieces.  I have so many sketches already made and I will be working on this heavily with my F/W ’18 collection.

wXQKXTo.jpg

Why should people cop your pieces?

All of my clothes are only available for certain time periods and after that you can’t get them again.  If you buy a piece from a certain drop, it is like you’re buying a piece of history. There is no recreating that.

Finally, what goals do you have?

I want my own shop here in New York and an unofficial skate team.  There also a few artists that I would love to work with in the future. Finally, I want Hier to become a staple in the skate and streetwear scenes.

7b45UHn.jpg

Final Thoughts

Nostalgia is like the bedroom of your mind. It is a comforting place where you can escape the harsh realities of life. I love that Hier taps into that nostalgia and creates a physical manifestation that we can wear. You already know that I will be stunting in one of those jackets while I skate. Take a little of the past for yourself. You can check out Hier right HERE.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s