“I don’t do fashion. I am fashion.” -Coco Chanel
I love every brand that I work with. They give me a chance to show you guys something different from the norm; the real roots of streetwear. Individuals with the same views and goals as us. Not like certain brands that suck up all the money and none of the love (cough Supreme cough). I could call out so many other big boy brands, but that isn’t the point of this article.
The real message for today is about PUER, a brand created by Noel Bronson and based in New York City.
What is PUER and what does it represent?
PUER is Latin and roughly translates to ” Young Boy “. When we first launched our brand, everyone seemed to be doing the whole ” upscale streetwear ” thing. And that was really cool, but I felt everyone was getting away from the core of the culture. So PUER was created to reference & push the streetwear I remember from the early 2000s.
What was it like when you first started?
Puer has always been mainly inspired by my past & passions. It’s been about 4 years since we started & it was a pretty regular start up. Just a t-shirt & snap-back design at first, but the growth has been very satisfying. We actually just released our first pair of jeans.
Why should buyers cop your gear instead of others?
From a business stand point I DEFINITELY shouldn’t be saying this, but the market is big enough for buyers to cop our gear as well as others. I have noticed more & more brands are starting to design collections that look their best when worn with other pieces from the drop. I actually think that this is a good idea, but we instead chose to design our pieces to fit into anyone’s closet, whether it’s full of PUER or other brands.
Where do you want your brand to go from here?
My main goal will always be to grow. Going from hats & tees to making jeans was super tough, but worth it. By end of the year, we will offer an entire wardrobe offering. My dream is to eventually work with Nike on an apparel & footwear collaboration. We’re just going to keep getting bigger and bigger, no question about it.
Do you want to impact streetwear in any way?
I don’t know if I want to impact it, but I do want to build up and inspire people. I also want to give other creators a chance- If anyone wants to work with me or needs advise on anything, they can reach out to me at Noel@Puerny.com.
A lot of smaller streetwear brands are like skeletons. They lack the substance that larger brands have, which can be caused by a lot of different issues. But PUER stands out in the way that they have the bones AND muscle to stunt. They have a large collection of dope pieces with solid choices for buyers to browse through. They even have some sick tracks for you broke boys out there (Down below). PUER is putting in the work, come check it out right HERE